Importance of Social Media

For almost all PR agencies today to showcassing their clients in spotlight in social media like Twitter,LinkedIn and Facebook has become a necessity one.

Few years back before social media entered actually entered, people would socialize in marriages, corporate events and summits and build their connections. But now its not the case with social media entering into the living rooms. Comedies centering the impact of social media like father asking his son to come for dinner through facebook has become a real one.

Once a product is lauched in the market, immediately the social media is flooded with 360 degree analysis of the product and if negatives aer more the product will doom to extinct soon. No doubt in that. If companies doesn’t manage their brands in social media it is a disaster for them and the same happened for Kingfisher during its recent fleet restructuring.

Connecting Informatica and Social Media (Facebook)

Informatica Power Exchange is a data access tool to connect and access enterprise wide data irrespective of the type of databases like SQL Server, Oracle, Netezza, Sybase, Salesforce, Teradata, Green Plum, all kinds of Mainframe data, SAP data, etc,. Power exchange is similarly used to access Hadoop data.

The most interesting thing is using Informatica to access social media data on Facebook, LinkedIn and Twitter. Nowadays this happens to be latest real time data. By using Informatica we can collect data from any of the above social media and provide that to sales and marketing teams to leverage the more from the social media to meet their sales and revenue targets.

 Consider the scenario, if a FMCG or mobile company launches a new product, immediately the social media is flooded with the comments and opinions of the people. It will decide whether the product is success or flop in the market. Based on the outcome the product can be tweaked and released as some version 1.1. The management can plan and budget their revenue forecast and profits. The power of Power Exchange can be used along with Power Center to reap maximum of benefits.